Ivonne Kino founded Blee Inara to bring an upbeat vibe to a traditional symbol.
Her mom, who lives in Mexico City, gave her an eye charm for her baby to wear for protection and positive spirit, a tradition that many people in her community behold. Shortly thereafter, Ivonne designed and sold eye charm jewelry to her friends and neighbors, which soon evolved into a larger, vocational passion. All Blee Inara designs are original, handcrafted, and include an eye charm to provide the wearer with comfort and protection against undesired energy.