Entrepreneur Andrea Rosenberg successfully fulfills the brands image- she is hip, fashion-forward, & dedicated to her business. In the Fall of 2011 she launched Hip Chik jewelry, resulting from a sense of frustration; "No designer made the jewelry I wanted, so I decided to make my own jewelry in accordance to my style." Hip Chik is the perfect everyday beaded jewelry, drawing inspiration from designer Alexander McQueen and Chrome Hearts. However, what really gives Andrea the most inspiration is seeing jewelry progress from start to finish. Her South American roots are the foundation for her cultural creativity.